I own your entire
search presence.
I'm Matt. One expert accountable for organic, paid, local, and AI search for multi-market service companies. I audit your current online posture, build a comprehensive strategy to drive visibility and lead growth, implement the work, and then measure and report impact to show you directly how the work is supporting your business objectives.
Matt Edens
Founder & Operator · Boise, ID
Singular Accountability, Cohesive Strategy
Search only pays off when the pieces work together. A great site that isn't optimized is invisible. Paid traffic that lands on a page that doesn't convert results in wasted spend. If you optimize purely for AI search surfaces and neglect organic and local search, you ignore high-intent, qualified search traffic that leads to sales. Each channel has different levers to success, means of impacting your business, and they interoperate in ways that can drive exponential improvements in results, or hold you back from maximizing the impact of your marketing campaigns.
Organic, Local & AI Search
Increase visibility and capture demand across Google, Maps, and AI answers, in every market and service line you operate. Search optimization work is focused on visibility where your audience searches, for queries that indicate a commercial or transactional intent. Search is changing with the emergence of AI surfaces, but the foundational work that builds organic and local or map pack success is the same work that increases your presence in the generative answers your buyers are seeing. My optimization work treats organic, local, and AI search as an ecosystem where the greatest success comes from attacking the components holistically rather than as separate components.
Learn moreWebsites that convert
The conversion foundation every channel lands on. A great site that isn't optimized for search is invisible, but pages that are visible and can't convert don't help you achieve more revenue. I build sites that achieve visibility with your target audience, and then convert that traffic into sales. Sites I build aren't detached from marketing, but built with marketing and the user as a primary focus.
Learn morePaid search, run right
Search ads provide a near-immediate return on investment, and allow you to see just how much revenue each dollar spent on advertising returns. They're an excellent means of establishing visibility before organic search visibility is solidified, rapidly establishing or shifting targeting for new services, locales, and audiences, and there's no conflated metrics to hide behind when ad tracking is tied to revenue.
Learn moreEvery engagement starts with an audit of your current search presence, used to inform a strategy that matches reality and leads to the greatest impact for your business. Avoid the trap of trial-and-error or template marketing systems. Know the plan, understand what success actually looks like before the work begins, and then see how the results compare to what was targeted. Be confident the marketing work you're paying for is doing what you were sold. See how engagements work
What changes when one person owns the outcome
You can call one person about your search marketing campaigns instead of playing vendor ping-pong
You can trace revenue to the work instead of decoding data dumps of arbitrary KPIs and narrative fluff
You can say goodbye to separate vendors owning a piece of your marketing strategy, but no one owning the outcome
You can focus on your business while someone you trust focuses on your marketing
I operate as an extension of your business. Not a vendor.
Vendors sell services à la carte. I take ownership of a business outcome and execute against it, building a cohesive system instead of disconnected line items. You don't have to operate all services at once, and rarely is a client positioned for that out of the gate, but a comprehensive online marketing system that maximizes your marketing return is the goal, with each layer built toward and supporting the next.
“I consider myself an extension of your team. Your success is my success, and is important to me.”
— Matt Edens
Measured in revenue
The scoreboard is revenue and return on spend. Is the marketing creating more leads, driving more sales, and increasing your brand presence? That matters for your business. That's what I focus on.
I've done every job in this field
Specialist, manager, director, executive. Web development, SEO, and paid search. I know how the pieces affect each other from the implementation level to the strategic level. I'm not a salesman who wins when you buy more services. I'm a marketing operator who wins when my strategies and work help your business grow.
You work with me
No account managers, no hand-offs. I want to know your business, know what success truly is for you and your team, and then take radical accountability for the work implemented to achieve that success. Being tightly and directly engaged with your team helps me do that. If something goes wrong, I'll explain why, and you'll know how I intend to turn a set-back into a success. When we succeed, I'll celebrate that with you.
Transparent by default
You always know what I did and what it produced. Each company has different reporting needs. I'm 100% transparent with my work and outcomes, and I'll give your team as much (or as little) information as they need to feel confident that what you're paying for is being used to maximize your return on investment.
One owner. Start here.
No pitch, no pressure. I want to know about your business before we even discuss fit. Then, if it makes sense to work together, the engagement starts with a full audit of your search presence and a detailed strategy of what I'll do to help you grow your business.