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Practical notes, frameworks, and systems thinking for modern service business growth. Clear, concise, and built for execution.

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Foundational mental models and systems that shape how we approach search, growth, and execution.

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Step-by-step guidance on search marketing, web strategy, and AI tools for service businesses.

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Latest Resources

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AI is Changing Digital Marketing. Take Advantage of it While You Can

Short on time? TLDR: I went to the Marketing AI Conference (MAICON) 2025, quit my job shortly after, and started building. Here’s why. It’s been a little over four mont…

Insights
Mar 11, 2026