Search Marketing Resources

The resources (articles, guides, templates, etc.) contained within this knowledge base are designed with two populations in mind: service business owners, and the search marketing experts who serve them.

Not everyone has the budget to retain an experienced professional as they build their business. For you, there are guides in here that will help you build a digital presence the right way so you can start getting leads from your targeted customer base. The intent is to keep you from wasting your money on marketing that you can do yourself while you have the time and bandwidth to do it. As your business begins to snowball and revenue increases, you can devote budget to growth-focused marketing, and free yourself up to focus on day-to-day operations and the work that keeps your customers satisfied and coming back.

For search marketers who support service businesses, these guides address strategic thinking, frameworks, and technical, step-by-step implementations that have been developed from almost a decade of direct, hands-on experience building websites, optimizing for search, and running paid media to build a sustainable growth posture for such businesses.

Resources are marked for the audience intended: do-it-yourself business owner, technical search marketing expert, or both.

These resources do not cover “shortcuts”, black-hat techniques, or unethical practices. The goal is singularly to help the user build the best system possible to establish a strong online presence that supports sustained business growth.

If you find any inaccuracies, have personal stories where a resource helped you execute or market better, or if you just want to connect, feel free to reach out directly to me via email (matt@forgegrowth.ai) or connect with me on LinkedIn.

Let’s build.