Perspectives on Search & AI

Analysis, commentary, and original thinking on search marketing, AI-driven discovery, and the future of how service businesses get found. Written by Matt Edens, founder of Forge Growth.

Forge Growth logo in risograph style. Orange flame and anvil icon above the words "Forge Growth" on a charcoal black textured background.

AI is Changing Digital Marketing. Take Advantage of it While You Can

Short on time? TLDR: I went to the Marketing AI Conference (MAICON) 2025, quit my job shortly after, and started building. Here’s why. It’s been a little over four mont…

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Mar 11, 2026